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How Vercel Cut Sales From 10 People To 1, And Nobody Got Fired.

A free guide to the 4-step method Vercel's engineering team used to turn their best sales rep into a $5,000-a-year AI agent: shadow, log, build, verify. Real numbers, honest limits, and what to do with the people the agent frees up.

  • The real Vercel numbers: 10 to 1, $5,000 a year, 6 weeks, conversion flat
  • The 4-step method: shadow your best person, log what they actually do, build to the log, verify before you move anyone
  • Why watching beat reading the process doc
  • The honest limits: what this does and doesn't guarantee for your own team

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The 4-step method Vercel used to turn their best sales rep into a $5,000-a-year AI agent, without cutting headcount. Free guide.

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A look inside

What's inside

01

What You Are Building

Shadow, don't interview.

02

Before You Start

This needs Claude and a real best performer willing to be watched for a few days.

03

Shadow Your Best Person

Pick the single highest-friction repeatable task in your business, the one where a person does the same kind of judgment call over and over.

The rest of the guide

  1. Log What They Actually DoTurn the shadowing session into a plain-language log, one line per decision point.
  2. Build the Agent to the LogIn Claude, describe the exact steps from your log and ask for a skill or agent that runs them in that order, pulling from the same tools your person used (the CRM, the company site, whatever records they checked).
  3. Verify, Then Redeploy the PeopleRun the agent side by side with your best performer, same inputs, for long enough to see the outcome hold, not just the first few.
  4. The Honest LimitThis works on tasks with a real judgment pattern a person can be shadowed doing.

About the author

Cooper Simson

Founder of Actionable AI. 30,000+ operators read the newsletter.

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