Audit Your Instagram With Claude

Most audit tools only read your captions. This one gets Claude to scrape your profile, transcribe what you actually SAY in your reels with SupaData, and tell you exactly what to fix. It generates a dark mode HTML report plus a PDF automatically.

What You'll Learn

• The full audit prompt (copy-paste ready)
• SupaData setup for video transcript analysis
• How the audit generates an HTML report + PDF automatically

What You Need

You need three things: Claude Code, the Claude Chrome extension (so Claude can browse Instagram), and a free SupaData API key (so Claude can transcribe your video content).

1. Install Claude Code:

npm install -g @anthropic-ai/claude-code

2. Install the Claude Chrome extension. Install the official Claude Chrome extension from the Chrome Web Store. This is what lets Claude browse websites like Instagram and scrape your posts. Without it, Claude can't access web pages. (Alternative: enable Computer Use in Settings if you prefer that approach.)

3. Get a SupaData API key. Go to supadata.ai and create a free account. The free plan gives you 100 credits per month, which is enough for 25+ video transcripts.

4. Save your SupaData key. Create the config file:

mkdir -p ~/.config/supadata && echo 'SUPADATA_API_KEY=your_key_here' > ~/.config/supadata/.env

5. Test it. Ask Claude to go to any Instagram profile using the Chrome extension and transcribe a reel URL with SupaData. If both work, you're set up.

Why SupaData matters: most audit prompts only read your captions. But the real hook is what you SAY in the first 3 seconds of your video, not what you type in the caption. SupaData transcribes the actual spoken content so Claude can compare your best-performing hooks to your worst ones and tell you exactly what's different.

The Full Audit Prompt

Paste this into Claude Code. Replace [USERNAME] with your Instagram handle (or a competitor's). Claude will scrape your profile, transcribe your videos, analyze everything, and build you a full HTML report + PDF.

I need you to run a complete Instagram audit on my account: @[USERNAME]

Step 1: Use the Claude Chrome extension or Computer Use to go to instagram.com/[USERNAME] and scrape my last 25 posts. For each post grab the caption, permalink, post type (reel/carousel/image), like count and comment count.

Step 2: For each reel/video, use SupaData to transcribe what I actually say:
API key in ~/.config/supadata/.env
Endpoint: supadata.ai/v1/transcript

Step 3: Analyze everything and give me:
1. Hook analysis, top 5 vs bottom 5
2. Content mix breakdown
3. Engagement patterns by content type
4. Spoken hook vs caption comparison
5. Growth blockers, be brutally honest
6. 10 prioritized changes to make
7. 5 new hook templates based on my best performing hooks

Step 4: Build a dark mode HTML report at ~/Desktop/instagram-audit/index.html with all analysis + a sortable post table. Open it in my browser.

Step 5: Generate a PDF version with Playwright and open that too.

What The Audit Covers

This isn't a generic audit. Claude analyzes YOUR actual posts with YOUR actual spoken hooks and gives feedback based on what it finds:

• Hook analysis with specific quotes from your transcripts showing which spoken hooks worked and which flopped
• Content mix breakdown telling you if you're posting too much of one type
• Engagement patterns showing which formats perform best for YOUR account
• Spoken hook vs caption comparison: are you burying the hook? How long before you get to the point?
• Growth blockers specific to your content, not generic tips
• 10 prioritized changes ranked by expected impact
• 5 new hook templates based on YOUR best performing hooks, not generic frameworks

The Output

Claude generates two things automatically:

• A dark mode HTML report that opens in your browser with all the analysis, a sortable table of all 25 posts, the action plan as a checklist, and copyable hook templates
• A PDF version of the same report you can save, print, or share with your team

Run it monthly. Save each report and compare month over month. The hook templates section alone is worth running this every 30 days. Claude generates new templates based on whatever is currently performing best for your account.

Audit Your Competitors

The same prompt works on any public account. Swap the username to audit competitors in your niche.

Run the same audit on these 3 competitor accounts:
@[COMPETITOR1]
@[COMPETITOR2]
@[COMPETITOR3]

Then compare their strategies to mine at @[YOUR USERNAME] and tell me:
- What hooks are they using that I'm not?
- What content types work for them?
- What gaps can I fill that they're missing?

Add a competitor comparison section to the HTML report.

Pro move: run the competitor audit on 3-5 accounts in your niche. If all of them are doing something you're not, that's your biggest opportunity. The transcript analysis catches patterns in their spoken hooks that you'd never notice just by watching their videos.

Go Deeper

Prefer a printable version? Download the PDF: https://drive.google.com/file/d/1my0H2OkFbz4YOe5Q2GrNWoomHoyRz4Wx/view?usp=drivesdk

Want the whole system installed live, with Cooper on the call? Build Your Own AI, the two week sprint runs the first two weeks of August.

Or get a new working tool every Monday inside The AI Operator community on Whop.