Turn Claude Into A World-Class Ad Buyer

Connect Claude to your ad accounts through a custom Meta app (the official, safe way), then install an ads skill that turns Claude into an expert at paid ads. The skill builds you a full ad strategy and gives Claude guidelines for managing your account within Meta's rules, which is the step most people skip and why they get banned.

What You'll Learn

• Step-by-step Meta app plus ads skill setup
• How Claude builds your ad strategy and manages campaigns within Meta's rules
• Works with Meta, Google, LinkedIn, and TikTok Ads

How It Works

You connect Claude to your Meta ads account through a custom app, then install an ads skill from GitHub that turns Claude into an expert at paid ads. The skill doesn't just run commands. It builds you a full ad strategy and gives Claude guidelines on how to manage your account in line with Meta's rules.

Multi-platform: this skill works with Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. This guide covers the Meta setup. The same skill handles all platforms once connected.

Step 1: Create Your Custom Meta App

This connects Claude to your Meta ad account through the official Marketing API. This is what agencies use. Meta can't ban you for using their own API the way it was designed.

1. Go to the Meta developer portal. Go to developers.facebook.com and create a new account if you don't have one. Then create a new app and select "Business" as the app type.
2. Add the Marketing API. In your app settings, add the Marketing API product. This gives Claude read and write access to your ad campaigns.
3. Generate your access token. Create a system user in Business Manager, assign it to your ad account with "Manage campaigns" permission, and generate a long-lived access token.
4. Share the key with Claude. Add your access token and ad account ID to your Claude Code environment. This is how Claude connects to your account securely.

Step 2: Install The Ads Skill

Go to GitHub and install the ads skill into Claude Code. This is what turns Claude from a chatbot into an expert ad buyer. The skill does three critical things:

• Builds you a full ad strategy based on your account data, goals, and industry
• Gives Claude guidelines on how to manage your account in line with Meta's advertising policies, which prevents bans
• Teaches Claude how to audit campaigns, pull competitor data, and make expert optimization recommendations
• Sets up the framework for Claude to manage your campaigns as a world-class ad buyer

Why the skill matters: most people who get banned are connecting Claude without any strategy or guidelines. Claude starts making changes that trigger Meta's automated detection. The ads skill prevents this by giving Claude a framework that respects Meta's rules while still optimizing aggressively.

What Claude Can Do Once Connected

• Audit your entire account and identify wasted spend
• Pull competitor ad data and analyze their creative strategy
• Give expert recommendations for optimizing your campaigns
• Pause underperformers and scale winners based on your ROAS targets
• Detect creative fatigue before it tanks your performance
• Generate new ad copy and creative briefs based on your top performers
• Build weekly performance reports with specific action items
• Manage your account 24/7 without paying an agency

Top Ad Management Prompts

Full account audit:

Run a full audit on my Meta ad account. Pull performance data for the last 30 days.
Identify every campaign, ad set, and ad. Flag anything spending over $50 with zero
conversions. Flag anything with ROAS below 2x. Give me a prioritized list of changes
to make, starting with the highest-impact fixes.

Competitor research:

Research my top 3 competitors' Meta ads. Pull their active ads from the Ad Library,
analyze the copy, creative types, and offers they're running. Ads running longer
than 30 days are likely winners. Give me 5 ad concepts I should test based on
patterns you find.

Weekly optimization:

Pull my Meta ad performance for the last 7 days. Compare to the previous 7 days.
Identify what's improving and what's declining. Pause any ad set with cost per
conversion above $[threshold]. Increase budget by 20% on anything with ROAS above
[target]. Give me a summary of changes made and expected impact.

Creative fatigue check:

Check all active ads for creative fatigue signals. Flag any ad where CTR has dropped
more than 25% from its first-week average or where frequency is above 3. For each
fatigued ad, write 3 new headline variations and suggest creative angles based on my
best performing ads.

Best Practices

• Always let the skill build your ad strategy first before making any changes. This is the anti-ban step.
• Start with read-only operations (audits, reports) before giving Claude write access.
• Set clear performance thresholds so Claude knows exactly when to pause or scale.
• Review Claude's recommendations on high-spend campaigns before auto-executing.
• Run a daily performance check every morning to catch wasted spend early.
• The same skill handles Google Ads, LinkedIn Ads, and TikTok Ads. Set up Meta first, then expand.

Go Deeper

Printable PDF version of this guide: https://drive.google.com/file/d/1r2U5R4EfAtDhFQeuOOOsU-8fLTMwEB7L/view?usp=drivesdk

Want the whole system installed live, with Cooper on the call? Build Your Own AI, the two week sprint runs the first two weeks of August.

Or get a new working tool every Monday inside The AI Operator community on Whop.