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Give Claude A Brand Brain And It Stops Sounding Generic

Set up one Claude Project that makes every ad, post and page sound like your business: the 5 steps from the carousel, the 3 full copy-paste prompts, and a fill-in brand DNA template.

  • Step-by-step Claude Project setup, with project instructions to paste
  • Prompt 1: your Brand Kit (no kit? Claude drafts one)
  • Prompt 2: your Voice Rules, with Say and Never Say lists
  • The brand DNA template: customer, problem, why us, voice rules, sample lines
  • Prompt 3: ask for the post, and it comes back sounding like you

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The 3 prompts + the brand DNA template from the carousel: set up a Claude Project called Brand Brain so every ad, post and page sounds like your business.

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A look inside

What's inside

01

What's Inside

Step-by-step Claude Project setup, with project instructions to paste Prompt 1: your Brand Kit (no kit?

02

Why Claude sounds generic

Ask Claude for a spring cleanup ad with no context and you get something like "Elevate your outdoor space." Nothing is wrong with it, except it sounds like every other business, because Claude doesn't know who you are, who you sell to, or how you talk.

03

Step 1. Make a Claude Project and call it Brand Brain

Open Projects.

The rest of the guide

  1. Step 2. Drop in your colors, logo and fonts (Prompt 1)Upload whatever you already have to the project's files: your logo, a screenshot of your colors, font names, a few past ads or photos that feel right.
  2. Step 3. Claude learns how you sound (Prompt 2)This is the step customers notice.
  3. Step 4. One page telling Claude who you sell to (the Brand DNA template)Your Brand DNA is one page: who your customer is, the problem they have before they find you, and why they pick you.
  4. Step 5. Ask for the post, and it comes back sounding like you (Prompt 3)Your project now has three files: Brand Kit, Voice Rules and Brand DNA.
  5. Keep the Brand Brain sharp[ ] Start every brand chat inside the Brand Brain project [ ] When Claude misses, don't re-explain in the chat.
  6. Want help setting up AI in your business?My team works with business owners to set up Claude around how the business actually runs: brand, voice, and the jobs your team does every week.

About the author

Cooper Simson

Founder of Actionable AI. 30,000+ operators read the newsletter.

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