Make Your Site Show Up in ChatGPT and Perplexity

Most websites are accidentally invisible to ChatGPT, Perplexity, and Google AI Overviews. Their robots.txt file blocks AI crawlers like GPTBot, ClaudeBot, and PerplexityBot. So when someone asks an AI for a recommendation in your niche, your site never comes up. This Claude skill audits your entire site for AI search visibility in about 60 seconds and hands you a punch list of exactly what to fix. No SEO agency required.

What You'll Learn

• How to install the free /seo-audit Claude skill in one command.
• How to run a full AI search visibility audit on your site in about 60 seconds.
• What the audit checks, from crawler access to page citability.
• Five copy-paste prompts for full audits, crawler checks, llms.txt generation, competitor comparison, and page-by-page scoring.
• What to do after you fix the issues so the changes actually land.

Install the Skill

Open Claude Code and run this command to install the seo-audit skill:

claude skill install github.com/coopersimson/claude-seo-audit

That is it. The skill is now available in any Claude Code session.

Run Your First Audit

Open Claude and tell it:

Run a full /seo-audit on https://yourwebsite.com

The audit takes about 60 seconds and outputs a complete generative engine optimization report.

What It Checks

• AI crawler accessibility: GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot.
• Robots.txt analysis: flags accidental blocks with exact line numbers.
• Page citability scores: how likely AI models are to pull from each page.
• llms.txt validation: checks if you have one and if it is formatted correctly.
• Brand mention signal analysis: where you should be showing up but are not.
• Schema and structured data audit: markup that helps AI models understand your content.
• Passage-level clarity check: whether a single paragraph can stand alone as an AI snippet.

Five Copy-Paste Audit Prompts

1. Full site audit:

Run a complete /seo-audit on [your URL] and give me a prioritized list of fixes ranked by impact.

2. Crawler access check only:

Check the robots.txt at [your URL] and tell me which AI crawlers are blocked. Show me the exact lines to remove.

3. Generate llms.txt:

Audit [your URL] and generate a complete llms.txt file I can drop into my root directory.

4. Competitor comparison:

Run /seo-audit on [my site] and [competitor site]. Compare the AI search visibility scores and tell me where I'm losing to them.

5. Page-by-page citability report:

Audit the top 10 pages on [your URL] for AI citability. For each page, score it from 1-10 and tell me the top 3 things to improve.

After You Fix the Issues

• Wait 1 to 2 weeks for AI crawlers to re-index your site.
• Test by asking ChatGPT and Perplexity "what's the best [your niche]" and see if you start appearing.
• Re-run the audit monthly to catch new issues as you publish content.
• Add /seo-audit to your client onboarding if you do agency work. It is a free upsell that surfaces issues nobody else is checking.

Go Deeper

Grab the printable PDF version of this guide: https://drive.google.com/file/d/1AgZ_6MnTRYcj2kFmV4f16gUULMoF2Uvm/view?usp=drivesdk

Want the whole system installed live, with Cooper on the call? Build Your Own AI, the two week sprint runs the first two weeks of August.

Or get a new working tool every Monday inside The AI Operator community on Whop.